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Your Marketing Makeover

Gail Graham | FA Magazine, August 2018
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Summary: Business strategists spend a lot of time understanding the target audience for their clients and making sure that the strategies are aligned fully with the clients’ goals so there’s no disconnect between marketing and reality. We all know how empty promises can backfire, so attention to your offering is critical. But once you are confident in your strategy and it’s time to go to market, you want the best possible marketing system for your firm.

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